About Us

Home is where your story begins..

CH concept.id is built based on the dreams of two men,

Mr Andy Lim and Mr Paul Teo, to make it more convenient for Indonesia customers to buy online affordable luxury furniture with modern American furniture style .

Drawing on the success of Malinda Furniture Gallery as pioneer in the business, Customers of CH Concept.id would be able to make purchases at their comforts of their homes through the company’s secured online platform.

In order to meet our customers’ expectations, we offer a wide range of quality furniture that can assist them in creating a comfortable living environment to live in.

 Last but not least, inspiring quotes say:


“Your home should tell the story of who you are, and be a collection of what you love, brought together under one roof.” (Nate Barkus)


“In every room, the furniture reflects you larger than life, or dwindling.” (Adrienne Rich)


“The best rooms also have something to say about the people who live in.” (David Hicks)


“Every building is prototype. No two are alike.” (Helmut Jahn)


“Furniture must have personality as well as be beautiful.” (Rose Tarlow)


“The key to life was rearranging the furniture.” (Robert Ferro)


“As we evolve, our homes should, too.” (Suzanne Tucker)



Every customer is valuable to CH Concept and we are more than willing to play a part in bring the house of their dreams into real-life action.

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